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Strategic Management - Text & Cases
Book ID NBC1945
ISBN No. 978-81-8054-919-9
Book Name Strategic Management - Text & Cases
Book sub-title 13th Revised Edition
Author/s name/s : Ghosh P.K.
Publisher Name Sultan Chand & Sons
Publishing Year 2014
Book Price (Printed) INR 310   
Book Price (Our Price) INR 310   
Book Size 14 x 22 cms.
Book Page xx + 916


   Post Review
Book Summary

It is addressed primarily to the post-graduate students of Indian universities and Institutes of Management. However, the text has been put across in such a manner that Indian executives will also find it stimulating. 


Special Features

  • The book provides an analytical framework for understanding a total organisation in the complex dynamic environment of today. The analysis is in terms of the multiple decision variables concerning strategic management.
  • Updating of environmental configuration like SEBI Guidelines for Book-building, Safety-net or Buy-back arrangement and Government Policy on foreign technology agreement.
  • Relevant environment factors of significance to corporate houses in the present-day context.
  • Turnaround of Sick Industrial Companies,
  • Corporate Governance, and Universal Inner Structure of Effective Leaders.
  • Suggestions   on  ‘Four  Routes’  to  securing strategic advantage and ‘Generic Strategies’ for sustainable competitive advantage.
  • Case studies of corporate response to competitiveness.
  • Nine new cases reflecting the current reality and 38 others.
Book Content
  • Process of Strategic Management : An Overview
  • Strategic  Vision,  Corporate Missions, Objectives and Goals
  • Social Aspect of Strategic Management
  • Environmental Analysis : Dynamic Setting of Business
  • Analysis of Internal Resources : Strengths and Weaknesses
  • Strategic Options : Formulation of Strategy
  • External Growth Strategy : Merger, Acquisition, Joint Venture
  • Choice of Strategy
  • Implementation of Strategy : Some Major Aspects
  • Production and Purchasing Policies
  • Marketing Policy
  • Financial Policy
  • Human  Resource Management Fusion of Personnel and Industrial Relations Policies
  • Review and Evaluation of Strategy
  • Customer Relationship Management
  • The Balanced  Scorecard  A  Strategic Management System
  Analytical Studies on Accounting & Finance, Corporate Management and Indian Economy
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  Strategic Management
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